Research contexts

Workspaces, shaped around an industry.

Each PolySight Workspace brings research into a dedicated industry or vertical. It gives a team a focused context for exploring qualified Audiences and Personas, informed by hundreds of sources.

The current landscape

One active focus. One in preparation.

Industry-led research

Current Workspace

Current focus

Care in Germany

Qualified Audiences and Personas for care in Germany, informed by hundreds of sources. Explore how synthetic perspectives can help frame early questions before conversations with real people.

Care research examples

Exploring care support Synthetic Consumer Lab

In preparation

Future focus

Connected Home

We are preparing a research context around Premium Kitchen and Smart Home Services, with qualified Audiences and Personas informed by hundreds of sources.

Browse general research guidance

A note on interpretation

Synthetic responses are a starting point.

Use them to generate hypotheses and sharpen research questions—not as real interviews, representative evidence or a substitute for lived experience. Validate important assumptions with people.